The key component for organic growth of businesses in app stores are utilizing App Store Optimization, also known as ASO and assist brands and business belonging to a wide range of verticals to optimize the application in google play and app store as a major segment of search engines.
Alfa Byte is an App store Optimization company in Malaysia increasing the organic search visibility to improve retention and revenue growth. We understand the significance of App store optimization making the business app ready ensuring better engagement and better revenues.
According to Forrester, 63% of apps are discovered through app store searches. This makes search, in the app store, the most used method for discovering and downloading new apps. Recently, at Google I/O, Ankit Jain reported that “For the average app, search actually makes up the vast majority of installs.” Simply put, this means that:
If you’re not using ASO to increase your app’s search ranking, you’re missing out on the largest discovery channel available to your app.
With hundreds of thousands of apps in each app store vying to rank above one another, the amazing reality is that the majority of publishers are not investing in app store optimization. So here’s our gift to you: ASO is your secret weapon. Spend time every week improving your ASO, and you will meaningfully impact your app’s ranking and overall success.